Product was successfully added to your shopping cart.

About Us

THE PRIME’ is an International luxury, designer and fashion watch brand retailer dealing through its chain of retail stores in India. It has developed from a small retail shop with a handful of Indian brands to a national player having a presence across India carving a niche for itself as one of the leading retailers of International Luxury brands of watches in India.

It currently operates over 20+ outlets across India in:

  • Watches
  • Gadgets
  • Premium Writing Instruments and Lifestyle Products


Our company is the most trusted partner to many international brands and is a franchisee for several-

  • Luxury brands (such as Tag-Heuer, Balmain, Rado and Longines);
  • Premium brands (such as Omega, Chopard, Piaget, Dior, Franck Muller); and
  • Fashion Brands (such as Tissot, Seiko, DKNY, Fossil, Emporio Armani & Giordano).


‘THE PRIME’ has developed from a small retail shop With a handful of Indian brands to a national player having a presence in five states of India carving a niche for itself as one of the leading retailers of international luxury brands of watches in India. ‘THE PRIME’ is a trusted partner to more than 35 international brands and is a franchisee for different luxury brands (such as Tag Heuer, Balmain, Rado and Longines), premium brands (such as Omega, Chopard, Piaget, Dior, and Frank Muller) and fashion brands (such as Tissot, Seiko, DKNY, Fossil, Emporio Armani, Tommy Hilfiger). The outlets cater to the entire range of watches primarily for men and women in the price range of Rs. 2 thousand to Rs. 20 lacs. ‘THE PRIME’ further deals in elegant showpieces of brands like Swarovski and Lladro, writing instrument from the house of Mont Blanc and other premium brands and mobile phones from Vertu, Tag Heuer and Dior.

THE PRIME’ operates its retail business through three types of stores:

THE PRIME’ – Luxury Watch Boutique, where an array of luxury brands are displayed and offered under one roof – ‘THE PRIME’ – Luxury Watch Boutique. The watches put on shelf are priced at Rs. 20,000 and above.

THE PRIME’ – Duets - Fashion Watch Studio is the latest to the array of fashion watch outlets. The core concept behind this is to provide assurance of authenticity, transparency and exclusivity and labeled as ‘THE PRIME’ – Fashion Watch Studio. The watches put on shelf are priced at Rs. 3,000 and above.

Exclusive Brand Boutique (Franchisee Boutique) focuses on particular brand which attracts customer loyalty for the brand.

The layout of each uniquely designed outlet is done in such a way that ambience reflects elegance and that fits the need of globetrotting customers, who appreciates an international shopping experience: courteous service and high-quality products.