ABOUT THE BRAND
Armani Exchange is a flagship company of Giorgio Armani. The brand Armani was founded in 1975 by Italian fashion designer Giorgio Armani which produces and retails many fashionable things like haute couture, leather goods, shoes, watches, jewellery, optical wears, cosmetics and many others.
Armani Exchange is specialised in making watches, leather belts and others. The brand incepted in 1991 in U.S.A. To accelerate the growth of this burgeoning line, Giorgio Armani co-founded the joint venture company Presidio Holdings Ltd in 2005 along with Como Holdings, which was owned by Ong Beng Seng, the Singaporean businessman. This company took the production and distribution license of Armani Exchange in U.S.A., Canada, Middle and Southern America and Asia – Pacific.
At first, the Italian concern took 25% stake of Presidio Holdings and the remaining stake belonged to Como Holdings and again, Giorgio Armani acquired another 25% stake and in 2014 took the remaining 50% to ensure the full ownership. The brand currently operates through 270 outlets spread in 31 countries.
There is a plethora of men’s and women’s collections, of which collections like Outerbanks, Active, Coronado, Olivia, Smart and Street are the most popular.
Outerbanks is a men’s collection with stainless steel straps, quartz movement, functions like chronograph and date display. The model with stainless steel body and silver dial looks very attractive. Its three sub-dials above the dial enhance its charismatic appearance. Its silver bezel adds to the outstanding gloss and also protects from heat. The mineral glass makes the watch water resistant.
The active collection is also for men. The entirely black model with golden minute and hour hands accompanied by three sub- dials at the surface of the dial makes it flashy. Chronograph and tachymeter are the functions available with the watch. Its steel body and stainless steel strap provides solidity and strength. The mineral glass keeps the timepiece from getting scratches and its water resistant capability is an additional function which never lets it down.
The Olivia watches are perfectly suitable for the women wearers. Its leather straps gives durability, while the stainless steel body gives them strength. The model with brown leather strap and rose gold bezel exactly suits the hand of the wearer and also flaunts the mood. Another model with black strap and silver bezel is a perfect match for the watch lovers. Its 38mm round white dial complements with steel case to produce a magnified feeling.
The Smart collection contains men’s and women’s watches with exuberant designs. The men’s watches are sporty in their appearances. Their wonderful decoration makes them classy. The chronograph and date display functions are present in all the watches. Their round shaped are measured in different sizes. The dials are painted in eye-catching and attractive colours like black, blue and silver. The steel body and silver bezel complements with leather strap and quartz movement. All the watches are water resistant which protect them from being effected water.
In India, Armani Exchange watches are sold through various outlets, but The Prime is one of the leading international brands which retail a huge collection of luxury, premium and fashionable watches.
The Prime is linked and also a faithful partner to more than 35 international watch brands like Rado, Tissot, Omega, Longines, TAG-Heuer, Armani Exchange, Fossil and so on. With more than 25 years of experience in selling watches, The Prime has become one of the leading watches retailing brand with more than 20 outlets spread in cities like Jaipur, Mumbai and Kolkata.
The Prime conducts its business through three types of stores:
The Prime – Luxury Watch Boutique offers a wide range of luxury watch brands offered and displayed under the same roof. The watches available here are priced at Rs. 20,000 and above.
The Prime – Duets – Fashion Watch Studio is the most recent to the variety of fashion watch stores. The main idea behind this is to provide assurance of originality, transparency and individuality and tagged as The Prime – Fashion Watch Studio. The watches available here are priced at Rs. 3,000 and above.
Exclusive Brand Boutique concentrates on specific brand which allures customer loyalty towards the brand.
Its each and every outlet is designed in such a way that it reflects elegance and caters to the demand of the widespread customers.