ABOUT THE BRAND
Due to economic paucity and the company’s diminishing performance, Paul Andre Chopard, the founder’s grandson decided to sell the concern to a German entrepreneur named Karl Scheufele. It was under the supervision of the Scheufele family that the brand witnessed its old reputation and brilliant performance. The brand is specialised for manufacturing pocket watches and ladies wrist watches.
In 1974, Chopard’s factory moved from Geneva to Meyrin – Geneva. After that, the company began to make its free – floating diamond behind sapphire glass models in 1976. The brand looked forward and extended their range to make sports watches for men and women’s diamond studded watches. They established their complete watch movement making centre in 1996 in Fleurier.
The brand has been proudly associated with the Cannes Film Festival since 1998. It has been the sponsors of Trophee Chopard prize and the Palme d’Or Trophy. Since 2002, Chopard is the official timekeeper of the Monaco Grand Prix.
There is an array of men’s and women’s collection of Chopard watches. They are: Happy Sport, Mille Miglia etc.
The Happy Sport collection has women’s watches. The model with square shaped dial measuring 27mm. The dial is coloured in silver with diamonds studded in it and its two hands painted in silver to give a charismatic look. Its analogue display provides it a conventional flavour. The sapphire crystal glass of the watch provides safety from getting scratched and the steel case gives it strength.
The silver bezel protects the watch from heat and is water resistant within a distance of 30 meters.
The Mille Miglia collection is for men. The dashing design of the watches is accompanied by the powerful functions like chronograph, date display, tachymeter, luminous hand and analogue.
The leather strap borne model includes a round shaped silvery dial. Its steel case and mineral glass case gives it strength and also protects it from getting scratched. The watch is also water resistant within a distance of 30 meters. The stainless steel strap built model is completed by steel case and silvery round shaped dial. Its three sub-dials give it an overwhelming look. Its mineral glass saves it from getting scratches and also from other type of damages.
In India, Chopard watches are available with many international watch retailing brands, of which The Prime is the major one. It retails watches from many international luxury, premium and fashion watch brands.
The Prime has an experience of more than 25 years in selling watches and also have a huge collection of attractive watches for men and women. The brand has been a faithful associate of more than 35 Swiss brands like Rado, Tissot, Omega, Longines, Chopard, Calvin Klein, TAG-Heuer, Fossil, MK and others.
It has over 20 outlets spread in cities like Kolkata, Jaipur and Mumbai.
The Prime operates its business through three types of stores, they are:
The Prime – Luxury Watch Boutique, in which one can get a huge collection of luxury brands which are exhibited and offered under the same roof. The watches offered here are priced at Rs. 20,000 and above.
The Prime – Duets – Fashion Watch Studio is the latest addition to the fashion watch outlets. The main concept behind this is to contribute assurance of originality, transparency and exclusivity. The watches offered here are priced at Rs. 3,000 and above.
Exclusive Brand Boutique concentrates on specific brand which allures the customers towards that brand.
The uniquely designed stores of the brand reflect the necessary elegance that suits the need of today’s customers.