ABOUT THE BRAND
When it comes to the world of smart watches, Fossil comes to the front. It is known for making fashionable men’s and women’s watches with latest technology and amazing features.
Fossil is an American fashion designing and manufacturing company founded by Tom Kartsotis in 1984, based in Texas. The brand began its journey with the name Overseas Productions International. The brand produced fashionable watches with a traditional appearance as their major product. Fossil acquired Zodiac Watches with the intention to showcase a Swiss presence. After this acquisition came into effect, the brand entirely reassembled the production system to echo a taste of traditional as well as modern style.
In addition to making its own watches, the brand also has the authority to make watches of different brands like DKNY, Armani Exchange, Emporio Armani, Diesel, Michael Kors and others. The brand has made special collection of watches inspired by the characters like Batman, Superman, Elvis Presley and movies like Star Wars, Chronicles of Narnia, Pirates of the Carribbean and many others. With the entrance of the new millennium, the brand introduced the Fossil Wrist PDA wristwatch computer which includes a small Palm OS based PDA that seems like a watch.
The brand has been associated with the National Football League in the United States to make the official watch collection for every team.
Fossil manufactures fashionable men’s and women’s watches with a huge collection which includes Analog, Georgia, Grant, Jacqueline, Cecileand others
The Analog collection contains both men’s as well as women’s watches with exotic outward appearance. The men’s watches have orthodox appearances combined with wonderful ornamentation. These watches have round, square and rectangular shaped dials are coloured in black, white and silver. The leather bracelet included models are durable, while the stainless steel strap included models have a touch of sturdiness in them.
The rectangular shaped model reflects its orthodox design, while its 30mm black dial complements with black leather strap to make it suitable for the wearer’s wrist.
Women’s watches of this collection are fashionable due to their charming designs. Some of these timepieces have diamonds studded at the bezel which provides an additional beauty. Their dials are painted in wonderful colours rose – gold, white, silver, black and brown. The stainless straps are the strongest, while the leather straps protect the watches from water and other kind of damages and the two tone strap provides a variant feeling.
Georgia is an exclusive women’s collection. It has some of the glamorous models with exciting designs. The dials of these watches are designed in such a way that it looks like a pocket watches. The dials are coloured in white, rose – gold, black and silver. There are golden, leather and stainless steel straps. Their bezel colours complement with the straps and the dial to give them a completely refined look.
Grant is a men’s collection with some state – of – the – art designed watches which keeps them ahead of others with colourful and charismatic looks. The dials are decorated in a very stylistic way with colours like white, blue, black, grey and brown. There are two types of straps: stainless steel and leather. The leather straps protect the watches from any kind of damage. It also provides longevity, while the stainless steel straps give solidity.
Fossil watches are sold in many retail outlets throughout India, but The Prime is the leader in retailing a huge collection of Swiss fashionable, luxury and premium watches. It is an international watch retailing brand which is faithfully associated with more than 35 international watch brands like Rado, Tissot, Omega, Longines, TAG – Heuer, Fossil, Armani Exchange, Citizen and others.
The Prime has over 25 years of experience in watch retailing. It conducts its business through more than 20 retail outlets spread in cities like Jaipur, Kolkata and Mumbai.
There are three kinds of stores through which the brand sells its watches. They are:
The Prime – Luxury Watch Boutique, where a huge collection of luxury brands are exhibited and made available at the same place. The watches available here are priced at Rs. 20,000 and above.
The Prime – Duets – Fashion Watch Studio is the most recent to join the array of fashion watch stores. The major idea behind this is to give assurance of originality, clarity and exclusivity and marked as The Prime – Fashion Watch Studio. The watches offered here are priced at Rs. 3,000 and beyond.
Exclusive Brand Boutique concentrates on the specific brand to draw customer support for the brand.
Each and every outlet is designed in such a way that it caters the demands of the customers who lauds an international shopping experience, high-class service and top-class products.