ABOUT THE BRAND
Longines is one of the leading Swiss luxury watch manufacturer. It started its journey as The Saint-Imier watch making establishment in the year 1832, founded by Auguste Agassiz. The brand uses their exclusive slogan- “Elegance is an attitude” to mark their commitment for gracefulness. They not only make watches for men, but also for women.
Their first factory was opened in 1867 at Saint-Imier, Switzerland by Ernest Francillon. He was the nephew of the founder, who took charge of the company in 1852. The brand produced the 20A, its first movement in 1867 with some unique functions like pendant winding and also won a prize at the Universal Exhibition held in Paris at the same year. In 1878, it manufactured the 20H calibre, their first device, which gives specific time.
Their winged hourglass logo is related to horse racing. They not only sold their watches for the admirers of the game, but everyone related to it. After producing machine devices, they started making the 21.59 calibre; a chronometer motion embellished in 1878 and modified it to revamp its perfection.
The Longines brand name was registered in 1889, which became the earliest brand name to be registered in WIPO. In 1890, the brand for the first time partnered itself with exploring and provided assistance to the Duke of Abruzzi for his Arctic voyage.
At the dawn of new millennium, the company won Grand Prix at the Universal Exhibition in Paris organised in 1900 for its creation of La Renommee, a pocket watch with 21.59 calibre chronometer. Longines supplied watches that were used in 1896 Olympics and also utilized the first automatic sports timing at the Basel Federal Gymnastics Festival in 1912. The brand is happily connected with famous personalities like Kate Winslet, Aishwarya Rai Bachchan and others.
There is a lot of collection available with various designs fused wonderful brilliance. Some of their popular collections are- Elegance, Heritage, Primaluna, DolceVita, La Grande Classique, Conquest, Hydro Conquest etc.
Longines Conquest is a sports collection for both the genders. All of the Conquest watches look sleek, simple and attractive for their amazing functions like tachymeter, date display, chronograph. Their round dials with stunning bezel colours combines with sapphire glass to make the watches strong and durable.
Longines Primaluna is a collection exclusively created for women. These watches exhibit sparkles of beauty due to their astounding designs. Some of the features that makes them so pretty, are- date display, analogue etc.
The Longines DolceVita timepieces present luxury through their manifestation. Some of the distinguish features of it are dual dial, grande second and small second. Unlike other watches, these have rectangular dials which makes them totally different in outward appearance.
Longines Heritage - the name defines it. The watches of the collection offer a traditional appearance and demonstrate clarity to fit the hands of both the male and female wearers who likes simplicity. Their leather and synthetic straps give the tickers strength and longevity, while their steel body saves them from being damaged.
In India, Longines watches are available in many renowned stores, of which The Prime-Luxury Watch Boutique is the leading one. The Prime is a global luxury, premium and fashion watch brand retailer with over 20 years of experience. It operates through more than 22 outlets situated in Jaipur, Kolkata and Mumbai.
It is the most faithful associate to a lot of global brands like Rado, Tissot, Omega, Longines, TAG-Heuer, Seiko, Balmain, Fossil, Emporio Armani etc.
The Prime began its journey from a small store and now it is the one of the top retailers of Swiss watches in India and currently is one of the leading brands in watch retailing.
The Prime has three types of outlets: The Prime - Luxury Watch Boutique which contains an array of luxury brand watches which are exhibited and made available under same roof. The watches priced at Rs. 20,000 and above are offered in this boutique. The Prime-Duets-Fashion Watch Studio is the most recent addition to the fashion watch shops. The Exclusive Brand Boutique concentrates on specific brand which allures customer faithfulness for the brand. The arrangement of each typically designed outlet is carried away in such a way that ambience reflects elegance and caters the demand of the customers.