ABOUT THE BRAND
Oris is a Swiss luxury watch manufacturer which started its journey in 1904. The brand was founded by Paul Cattin and Georges Christian at Holstein. Their first branch opened in 1906. Soon after its founder, Georges Christian’s death, Oscar Herzog took charge of the company hold it for the next 43 years. The main Oris factory that was built in 1904 consistently expanded itself and by the 1960s it entered among the top ten largest watch producers in Switzerland.
The brand started making the renowned automatic movement “Cal. 645 with 25 – jewel lever escapement” in 1966, while in 1991 they developed the “complication movement Cal. 581” that included moon phase display, week day, date and second time zone functions. Oris got full chronometer certification from the Neuchatel Observatory for Cal.652 movement in 1968. The brand sponsored Oris London Jazz Festival in 1996. Oris signed an agreement with the BMW Williams Formula One Team to become the main supplier of watches for them.
There are four divisions of Oris’ mechanical watches: Motor Sport, Aviation, Culture and Diving. Their innovative venture of time through its collections designed for heightening mainly the outdoor sport fashion.
There is a huge collection of men’s and women’s collection which consists of stunning timepieces with fashionable designs. These collections are: Aviation, Classic, Culture, Diving, Motor Sport, Analog, Artix GT and Flightimers.
Aviation is a collection of men’s analog watches. It consists of attractive and fashionable watches with wonderful designs. These watches have round shaped dials coloured in black and silver. The silver bezel of the watches protects them from heat, while their steel case makes them strong. The leather, steel and fabric straps produce different effects according to the situation. Its sapphire crystal glass protects it from getting scratches. They have amazing features like chronograph, day, day – date, altimeter and small seconds which helps the watches to keep accurate time. Its water resistant quality saves it from water and gives a long – life.
The Classic collection contains watches which are a combination of the brand’s excellent craft and technological brilliance. Their conventional appearance reminds us of the glorious days, while their simplistic design with a polished style attracts the watch lovers. The dials of the Classic watches are painted in black and white, while their refreshing style enhances their value. Its stainless steel case makes it strong. The sapphire crystal glass shields these watches from getting scratches. The automatic movement keeps exact time.
The fashionable and beautifully decorated Culture watches have analogue display. The dials of these are round shaped which are coloured in blue, black and silver. The silver, golden and rose gold bezel protects the watches from heat. The leather, steel and yellow gold plated bracelets give different flavours to the watches. Features like chronograph, date display, multiple timezone, day – date, skeleton and small seconds are present in these watches. The watches are water resistant within a distance of 30 to 100 meters.
The sporty Diving watches are smart in appearance, while their fantastic interior decoration makes them perfect for the professional divers. These water resistant pieces have round shaped dials coloured in black, blue, mother – of – pearl, white and grey. Its black, blue, silver, and brown bezel keeps the watches safe from heat. The steel, titanium and bronze case of these watches produces a varying effect.
Oris watches are available in India through different watch outlets, but The Prime is one of the leading watch retailing brand in India which gives amazing offers and discounts. The Prime is one of the major watch retailing brand which deals with more than 35 luxury, premium and fashionable watch brands.
With more than 25 years of experience, The Prime is the faithful associate of international brands like Omega, Rado, Tissot, Longines, TAG – Heuer, Balmain, Chopard, Piaget, Dior, Seiko, DKNY, Fossil, Emporio Armani, Giordiano and many others.
The brand operates its business through more than 20 outlets spread in cities like Mumbai, Jaipur and Kolkata. It not only sells watches, but also gadgets and premium writing instruments and lifestyle products. From a small retail shop, The Prime has become a national player by having its presence felt in five states. Its outlets satisfy the needs of the customers by an entire range of watches primarily for men and women.
The Prime controls its business through three types of stores:
The Prime – Luxury Watch Boutiques, where a huge range of luxury watches are exhibited and provided under the same roof. The watches available here are priced at Rs. 20,000 and above.
The Prime – Duets – Fashion Watch Studio is the most recent addition to the fashion watch shops. The prime concept behind this is to provide assurance of ingenuity, clarity and exclusivity. The watches available here are priced at Rs. 3,000 and above.
The Exclusive Brand Boutique concentrates on specific brand which allures customer loyalty for the brand.
The structure of each and every shop is designed in such a way that ambience reflects elegance and suits the need of widespread customers who likes an international shopping experience with prompt service and top – class products.