ABOUT THE BRAND
Rado has been pioneering the Swiss timekeeping world since its inception in 1917. Started as the Schlup & Co. watchmaking factory in Legnau, Switzerland, it had gained extraordinary achievement in designing watch movements during the World War II. Later on, the company had established itself as Rado. It stepped into the field of selling watches under the brand name of Rado in the 1950s. With the introduction of well-known Golden Horse Collection in 1957, Schlup & Co had crossed 40 years in the field. In 1962, the brand had taken a first major step with the collection – the DiaStar. Promising to offer comfort and robustness together, this collection was levelled as “the World’s First Scratchproof watch”. After achieving a great success through its first collection of watches, Rado watches was set to explore innovation in using materials. From 1970 to 1989, the brand had gone through some exemplary changes of watchmaking with the Rado Dia 67 that brought metalizeRead More ...