ABOUT THE BRAND
Raymond Weil is a Swiss luxury watch manufacturer which was founded in 1976 in Geneva by Raymond Weil. After some years, in 1982, Oliver Bernheim, the founder’s son – in – law joined the company. In 1983 the brand presented the Amadeus collection and after three years of it the Othello collection came to the market. The brand is known for its innovative timepieces made with brilliant skill and latest technology.
The brand was created when there was a period of difficulties going on in watch market. Witnessing this, Raymond set up his distribution network first in Europe and then globally. As a brand, Raymond Weil developed first in the UK and then in United Arab Emirates, USA and India in the early 1980s. Oliver Bernheim, the founder’s son – in – law, made the research and development department in 1999 to control watch designing method as a purpose.
The brand associated itself with advertising in 1983. After that, the brand shoot its Eternity advertising campaign in Iceland and associated a new slogan to it: “When time is creation.’ The campaign exhibited timepieces through water, earth, wind and fire. Later, in 1994, the Precision Movements campaign was shot in 1994. It became one of the most famous because of John Booth’s direction and Lois Greenfield’s photography. The campaign depicted dancers in mid – air representing the spirit of it. Due to its huge success, it was awarded the 1995 London International Advertising Award.
There is a number of men’s and women’s collection like Weil Parsifal, Freelancer, Giovanni, Nabucco, Shine and Tradition.
The Weil Parsifal collection contains a women’s watch with rectangular shaped white dial measuring 20.7mm*24.7mm. The steel case combines with stainless steel strap to make it strong. Its mineral glass protects it from getting scratches. It is water resistant within a distance of 30 meters. The golden coloured bezel enhances its glamouring effect. Its quartz movement keeps accurate time.
Freelancer collection has a men’s watch with white coloured dial measuring 42mm. Its golden bezel increases the shine of the wearer’s hand, while its two tone strap makes it attractive. The sapphire crystal glass of the watch gives it protection from getting scratches. It is water resistant within a distance of 30 meters. The quartz movement of the watch keeps accurate time.
The Giovanni collection contains a men’s watch with black square shaped dial. Functions like analogue, chronograph and date display are present in it. The steel case measuring 37.6mm*50mm makes the base of the watch strong, while it’s silver bezel protects from heat. The stainless steel strap increases the gloss and the sapphire crystal glass provides safety from scratches. It is water resistant within a distance of 30 meters. The quartz movement keeps accurate time, while the date display exhibits the current date.
Raymond Weil watches are available through different outlets in India, but The Prime is an international watch retailing brand which has more than 25 years of experience in this sector and has more than 20 outlets spread in cities like Jaipur, Kolkata and Jaipur. The brand not only deals with watches, but also with gadgets, premium writing instruments and lifestyle products.
The Prime is the most faithful partner of more than 35 international luxury brands like Tag – Heuer, Balmain, Rado and Longines; premium brands like Omega, Chopard, Piaget, Dior, Franck Muller; and fashion brands like Tissot, Seiko, DKNY, Fossil, Emporio Armani and Giordano. From a small outlet, it has become a national player in watch retailing with its presence in five states. The outlets cater to the entire range of men’s and women’s watches in the range of Rs. 2,000 to Rs. 20 lakhs. The Prime also deals with magnificent showpieces of brands like Swarovski and Lladro, writing instrument from Mont Blanc and other premium brands and mobile phones from Vertu, Tag – Heuer and Dior.
The Prime operates its business through three kinds of stores:
The Prime – Luxury Watch Boutique, where a huge collection of luxury brand watches are exhibited and offered under the same roof. The watches available here are priced at Rs. 20,000 and above.
The Prime – Duets – Fashion Watch Studio is the latest to the number of fashion watch shops. The major idea behind this is to give assurance of originality, clarity and exclusivity to the customers. The watches available here are priced at Rs. 3,000 and above.
The Exclusive Brand Boutique (Franchisee Boutique) concentrates on specific brand which attracts customer’s loyalty for that brand.
The construction of each outlet is designed in such a way that its atmosphere reflects elegance and that suits the demands of widespread customers who like international shopping experience with courteous service and high – quality products.