ABOUT THE BRAND
Swarovski is an Austrian company which produces cut lead glass. The company is divided in three major sectors: the Swarovski Crystal Business that mainly produces crystal jewellery and accessories; Swarovski Optik, which makes optical apparatus of high precision like telescopes and binoculars; Tyrolit, a leading maker of grinding, sawing, drilling and dressing instruments as well as a supplier of instruments.
Swarovski was founded in 1895 by Armand Kosman and Franz Weis. Initially it was known as A. Kosman, Daniel Swartz & Co. The brand founded a crystal cutting factory in Wattens, Tyrol, to take lead of local hydroelectricity for the energy – exhaustive grinding methods that were invented by Daniel Swarovski.
The Swarovski Crystal range comprises of crystal glass sculptures, jewellery, couture, chandeliers and many more. All the models are tagged with a logo. The main Swarovski logo was an edelweiss flower, which was replaced by an S.A.L logo, which was again changed with the present swan logo in 1988.
There is a huge collection of men’s and women’s with attractive designs and excellent functions. Among the famous collections of the brand are Baguette, Dresstime, Piazza Grande, Octea Lady and others.
The Baguette collection contains watches for women. These watches have wonderful designs with rectangular small dials which appears to be glamorous .These dials are coloured in white and golden. Their silver and golden coloured bezel protects them from heat, while their stainless steel straps make sturdy. The analogue display of the watches makes them conventional. The mineral glass cover shields the watches from getting scratches. Its water resistant capability enhances their longevity and also from rust. All these things combine to make these pieces very beautiful and fit the wrists of the female wearers.
Dresstime is also a women’s collection which contains glossy watches. These glossy watches have pretty designs. The violet and blue coloured rectangular shaped dials are measured 21mm. Their two tone bezel heightens the glamour of the pieces, while their steel body makes them strong and tough. The quartz movement keeps accurate time, while mineral glass gives protection from getting scratches. Their water resistant ability makes them protective from water and also from rust.
Piazza Grande is a men’s collection with fashionable watches. These watches appear to be traditional with their constructions. The white and black coloured dials are measured in 42mm. Their silver and golden bezel colours complement with their black and white leather bracelets to fit the wrist of the wearer. The date display function at the down side of the dials provides the current date as well as enhances quality of their inner embellishment. Their rose golden and silvery two hands look beautiful along with other features.
Swarovski Watches are available through many watch retail brands, but The Prime is the one of the major watch retailing brand which sells watches of international brands. From a small shop, The Prime has become one of the major national players in watch retailing.
The Prime has been dealing with more than 35 international luxury, premium and fashionable brands like Omega, Rado, Tissot, Longines, TAG – Heuer, Balmain, Swatch, Seiko, Citizen, Casio, Fossil, Dior, Victorinox, Frederique Constant and many others. The Prime has also been the faithful partner of these brands and has opened franchise outlets.
With more than 25 years of experience in watch retailing world, The Prime operates its business through more than 20 outlets spread in cities like Jaipur, Kolkata and Mumbai.
There are three types of outlets with which the brand conducts its business. They are:
The Prime – Luxury Watch Boutique, where a huge collection of luxury watches are displayed and offered under the same roof. The watches available here are priced at Rs. 20,000 and above.
The Prime – Duets – Fashion Watch Studio is the most recent inclusion to the number of fashion watch outlets. The main idea behind this is to give assurance of originality, clarity and exclusivity. The watches offered here are priced at Rs. 3,000 and beyond.
The Exclusive Brand Boutique (Franchisee Boutique) concentrates on specific brand which attracts customer’s loyalty for that brand.
The structure of each and every outlet is designed in such a way that its atmosphere reflects the stylishness and suits the need of globetrotting customers, who likes international shopping experience with prompt service and high – quality products.