ABOUT THE BRAND
TAG Heuer – the dominant Swiss luxury watch manufacturer is renowned for their timeless brilliance in watch making. The brand uses the catch phrase "Swiss Avant-Garde since 1860" marks their excellent artistry in designing watches.
TAG Heuer was founded in the year 1860 by Edouard Heuer in St-Imier, Switzerland. At first, they were named as Uhrenmanufaktur Heuer AG, but in 1985 TAG Group acquired a majority part of the company and became to be TAG Heuer. At present, it operates under the LVMH parentage, who bought nearly the whole portion of the company. The brand invented their first chronograph in 1882. They are famous for making “oscilating pinion” which is utilized by the major watch makers till date.
In 1911, Heuer presented the first dashboard chronograph, "Time of Trip" and in 1914, they produced their first wrist chronograph. The popular “Autavia” meant for use in automobile and aviation sector, came out in the year 1933 and accompanied by “Hervue” clock, which could perform continuously for eight days without any damage.
One of the most attractive collection of TAG Heuer is Carrera, which was launched in 1963 by Jack Heuer. In its early version, Carrera included registers and markers above the dial. Many of the brand’s chronographs of this period were made by Valjoux. Heuer became "Heuer-Leonidas" by acquiring "Leonidas" brand. From this brand Heuer took the "Bundeswehr" chronograph.
In 1985, after the TAG group took Heuer, who were famous for producing ceramic turbochargers for F1 cars, while in 1999 the LVMH group took half of Heuer’s share.
The TAG Heuer group has been associated with many international sports events like 1920 Olympics, the Skiing World Championship, and also produced a watch for McLaren F1 team.
Many Hollywood, Bollywood and sports personalities have been the ambassadors of the brand, which includes Cristiano Ronaldo, Maria Sharapova, Tiger Woods, Kimi Raikonnen, Fernando Alonso, Brad Pitt, Leonardo DiCaprio, Uma Thurman, Cameron Diaz, Priyanka Chopra, Shah Rukh Khan and others.
Currently, it operates in many countries like USA, England, Japan, China, India etc. It offers a wide collection of sports as well as contemporary watches for men and women. Some of its popular collections are Carrera, Aquaracer, Connected, Formula1, Grand Carrera, Monaco. It has a lot of functions like chronograph, rotating bezel, tachymeter etc.
TAG Heuer Carrera
It has been the brand’s most celebrated and most popular collection, which was designed by Jack Heuer in 1963, but due to some difficulties the collection became abolished. It renewed its journey in 1995-96. This collection is known for its chronograph and tachymeter scale which has been motivated by the tools used by a racing car. It has crossed 50 years in 2013.
TAG Heuer Formula1
Formula 1 watches were first made in 1983 and became immensely successful , but in 2000 its production stopped . Formula1 chronograph is the most favourite model among F1 drivers because of attractive designs .
In 2004, the collection came out in an entirely new look with upgraded materials.
TAG Heuer Aquaracer
Aquaracer is a luxury watch made for aquatic sports. Its steel and gold case makes them durable which is accompanied by rubber or metal bracelets to give attractive appearance. It is available with or without chronograph and has two movements- automatic and quartz.
The rhomboid shaped case design makes the watches very different and also discernable for the hands of the wearers. Aquaracer Aquagraph is a high-tech chronograph watch especially designed for the divers, while Regatta has hour, minute and seconds hands combined with innovative dial.
TAG Heuer Monaco
The Monaco collection belongs to motor racing. Its square dial and tender figuration gives it a refined and classic appearance. Its powerful Chronomatic function is the world’s first automatic chronograph with a microrotor. Some of its watches contains sapphire crystal glass not only at the front but also at the back of the case.
In India, TAG Heuer watches are sold at different shops, of which The Prime is the leading one. It has over 20 stores located in many big cities like Mumbai, Kolkata, Jaipur.
The Prime is an authorised retailer of international luxury, fashion and designer watch brand. It has grown from a small shop to one of the major national player present in India and is the most faithful associate to many international brands like TAG Heuer, Tissot, Omega, Longines, Rado and others.
"The Prime - Luxury Watch Boutique" operates its business through three kind of stores: The Prime –Luxury Watch Boutique, The Prime- Duets and Exclusive Brand Boutique. One can find watches of different price range, starting from Rs. 3,000.