ABOUT THE BRAND
TAG Heuer – the dominant Swiss luxury watch manufacturer is renowned for their timeless brilliance in watch making. The brand uses the catch phrase "Swiss Avant-Garde since 1860" marks their excellent artistry in designing watches.
TAG Heuer was founded in the year 1860 by Edouard Heuer in St-Imier, Switzerland. At first, they were named as Uhrenmanufaktur Heuer AG, but in 1985 TAG Group acquired a majority part of the company and became to be TAG Heuer. At present, it operates under the LVMH parentage, who bought nearly the whole portion of the company. The brand invented their first chronograph in 1882. They are famous for making “oscilating pinion” which is utilized by the major watch makers till date.
In 1911, Heuer presented the first dashboard chronograph, "Time of Trip" and in 1914, they produced their first wrist chronograph. The popular “Autavia” meant for use in automobile and aviation sector, came out in the year 1933 and accompanied by “HervueRead More ...