ABOUT THE BRAND
Tommy Hilfiger is an American multinational corporation, formerly known as Tommy Hilfiger Corporation. It designs and manufactures clothing for men, women and children. It also produces a wide range of authorised products like footwear, accessories, fragrances and home furnishings. The brand started in the year 1985 and currently its products are sold in more than 90 countries. Apax Partners took Tommy Hilfiger in 2006 for 1.6 billion and after that PVH group bought it in 2010.
Tommy Hilfiger began his career as a fashion designer in 1968 and co-founded an apparel store named People’s Place. In spite of its preliminary success, the filed for bankruptcy in 1977 and he moved to New York to progress with fashion designing. During the early 1980s his meeting with Mohan Murjani, an Indian textile tycoon, made his fortune. With Murjani’s backing, Hilfiger started his first collection, which had new versions of shirts, chinos and others.
There are many stores located in Beijing, Berlin, Cannes, Dublin, Florence, Frankfurt, Hamburg, Hong Kong, Istanbul, Mumbai and others.
There is a huge collection of men’s and women’s watches like Quartz, Analog, Whitley, Gracie, Kelsey and THW SPRING 10.
The Quartz collection contains men’s and women’s watches with wonderful designs. Their traditional appearance looks good. They have round as well as square shaped dials with colours like rose gold, white, silver, golden and blue. Their stainless steel, golden, rose gold and silver bezel adds gloss to the watches. The stainless steel straps combine with steel case to give them strength, while mineral glass gives protection from getting scratches. The watches are water resistant within a distance of 30 meters.
The men’s and women’s watches from the Analog collection have rectangular shaped dials with colours like white and black. Their leather straps are coloured in black and white. Looks of these watches are traditional. Features like analogue and date display are available with these watches. Their simplistic designs are trademark of these watches. Their steel case gives them strength, while their sapphire crystal glass protects them from getting scratches. They are water resistant within a distance of 30 meters.
The Whitley collection includes women’s watch with white dial measuring 28 mm. Its gold plated stainless steel strap enhances its glamour, while the steel case gives it strength. The golden coloured bezel protects it from heat, while mineral glass protects it from getting scratches. The quartz movement keeps accurate time. It is water resistant within a distance of 30 meters.
Tommy Hilfiger watches are available in different retail outlets across India, but The Prime is one of the leading watch retailers which have its association with more than 35 luxury, premium and fashion brands.
The Prime has been operating across five states and has more than 25 years of watch retailing experience. The brand has more than 20 outlets in cities like Mumbai, Jaipur and Kolkata.
It is the most faithful partner to international luxury brands like TAG – Heuer, Balmain, Rado and Longines; premium brands like Omega, Chopard, Piaget, Dior, Franck Muller; and fashion brands like Tissot, Seiko, DKNY, Fossil, Emporio Armani and Giordani. It not deals with watches, but also with gadgets, premium writing instruments and lifestyle products. The brand operates its business through three kinds of stores:
The Prime – Luxury Watch Boutique, where an array of luxury brand watches are offered and displayed under the same roof. The watches available here are priced at Rs. 20,000 and above.
The Prime – Duets – Fashion Watch Studio is the current addition to the number of fashion watch outlets. The main concept behind this is to give assurance of originality, clarity and exclusivity to the customers. The watches available here are priced at Rs. 3,000 and above.
The Exclusive Brand Boutique (Franchisee Boutique) concentrates on specific brand to attract customer’s loyalty for that brand.
The layout of each outlet is designed in such a way that it reflects the elegant atmosphere and suits the need of globetrotting customers who likes international shopping experience with courteous service and high – quality products.