ABOUT THE BRAND
From a horological research center in Tokyo to the renowned watch brand – Citizen, the journey has many stories to tell to its watch lovers. The brand had started operating under the name of the core company – Citizen Holdings, a Japanese global corporate group in Tokyo, Japan. Since its inception in 1930, the brand continues to blend excellence and creativity that is represented through its dictum – ‘Better Starts Now’.
The brand always takes on the challenge of technology and successfully beat the speed of the change with some amazing revolutions. The introduction of the Citizen Eco-Drive watches started a new era of watchmaking that gave the timekeeping world a way of eliminating the need for a watch battery. The Eco-Drive technology converts the power of lights both artificial and natural light sources into the energy that is stored in the rechargeable solar cell.
The brand never stopped its innovation; rather it continues to grow biggeRead More ...