ABOUT THE BRAND
From a Swiss Army Knife manufacturer to a global brand, Victorinox tells an amazing story of innovation. The idea of starting a company was originated from a cutler’s workshop and then it gradually turned out to be the name synonymous with quality, functionality, innovation, and precision. The brand has been prevailing over the world through 6 kinds of product categories – Swiss Amy Knives, Household, Professional Knives, Watches, Travel Gear, Apparel, and Fragrances.
In 1884, Karl Elsener I took the first step with a knife cutler’s workshop which got bigger with time. In 1891, it had taken a major step by introducing the Association of Swiss Master Cutler that brought fame overnight due to getting the order of supplying soldier’s Knives to the Swiss Army. Karl Elsener named the company after his mother’s first name Victoria. After that, the company had witnessed a revolutionary change by the introduction of stainless steel in the cutlery industry, and at this tiRead More ...